Public Relations Intern

New
P
Power DigitalPublic relations
Remote - United StatesInternshipEntry
Salary not disclosed
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Job Details

Required Skills
AsanaWriting

Requirements

  • Be a current college student enrolled in an internship course for college credit.
  • Fields of study include Public Relations, Communications, Journalism, or Marketing.
  • Previous internship or professional experience is strongly encouraged; PR or influencer experience is a plus.
  • Understand media relations and the PR industry.
  • Have excellent writing skills and a sound understanding of AP Style and GSP in writing.
  • Be extremely detail-oriented, organized, proactive, and team-oriented.
  • Be able to juggle multiple projects.
  • Be familiar with PR processes.
  • Be eager to learn and develop communications skills.
  • Be aware of trends in the beauty, celebrity, fashion, and food and beverage industries.

Responsibilities

  • Build targeted media lists manually and using Cision or Muck Rack.
  • Monitor media coverage and industry trends, and send coverage alerts to teams.
  • Identify media targets, influencers, celebrities, and other key opinion leaders for outreach and product seeding.
  • Support pitching efforts to national, regional, and trade media.
  • Learn to report on PR campaigns and coverage to clients.
  • Assist in crafting pitches and press releases.
  • Brainstorm brand and celebrity partnership ideas and contribute to creative sessions.
  • Monitor social media and paparazzi sites for gifting efforts, and assist with outreach.
  • Collaborate with the PR team and wider company on strategy sessions, training, and a semester-end team project.
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