Mobile Growth Manager - ASO
New
P
PhitureMobile marketing
Remote in EuropeFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Excellent verbal and written English language skills
- Experience
- 2+ years of experience in mobile marketing; at least 1 year of experience in ASO
- Required Skills
- Project ManagementData AnalysisMicrosoft ExcelA/B testingGoogle Sheets
Requirements
- Have 2+ years of experience in mobile marketing with an app publisher, tool agency, or similar.
- Have at least 1 year of experience in ASO.
- Demonstrate a data-driven approach and experience analyzing data with Excel, Google Sheets, or similar tools.
- Have excellent communication and presentation skills, including the ability to discuss results and challenges with clients.
- Bring strong project management skills.
- Have excellent knowledge of core mobile marketing methods and terminology.
- Have excellent verbal and written English language skills.
- Be able to work collaboratively, give and receive feedback, and share knowledge.
- Apple Ads experience is a plus.
- Experience with conversion topics and experimentation is a plus.
Responsibilities
- Manage client accounts and lead ASO projects for diverse apps.
- Support ASO clients across markets and languages as their main contact in regular client-facing meetings.
- Support Senior Consultants and Growth Leads in developing ASO strategies and executing campaigns.
- Brief designers and translators on creative experiments and app store asset localization.
- Run experiments and A/B tests to optimize client results.
- Present results to clients and explain methods and the ASO thought process.
- Monitor and report on keyword rankings, conversion rates, and experiment effectiveness.
- Develop ASO methods and strategies for client success.
- Produce content and articles for the ASO knowledge base and ASO Stack publication.
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