Senior Digital Content & Social Lead
New
J
JobgetherEnvironmental advocacy
U.S.-based engagementContractSenior
Salary100 - 125 USD per hour
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Job Details
- Experience
- At least 7 years of relevant experience
- Required Skills
- Adobe IllustratorAdobe PhotoshopFigmaGraphic DesignCanva
Requirements
- Have at least 7 years of relevant experience spanning short-form video production, graphic design, social media publishing, and editorial copywriting.
- Have a track record creating digital content for a mission-driven brand, media organization, agency, or similar environment.
- Be able to manage projects independently from concept development and scripting through production and publication.
- Have hands-on proficiency with short-form video tools such as CapCut, Canva Video, or Adobe Premiere Pro.
- Have graphic design experience with tools such as Figma, Canva, Adobe Illustrator, or Adobe Photoshop.
- Understand Instagram and TikTok, including platform algorithms, trending formats, interactive features, and audience engagement strategies.
- Be able to write short-form hooks, captions, calls to action, and accessible policy explainers.
- Have visual storytelling skills and the ability to make complex or sensitive subjects accessible to audiences.
- Understand social media analytics and use performance data to inform creative decisions.
- Have organizational and problem-solving skills to manage deliverables autonomously.
- Have a creative portfolio or case studies demonstrating relevant work in narrative video, visual brand assets, social accounts, campaigns, or community initiatives.
- Be able to work as an independent contractor and provide your own equipment, software, and workspace while managing business expenses, taxes, and insurance.
Responsibilities
- Conceptualize, produce, edit, and optimize short-form videos for Instagram Reels, TikTok, and emerging platforms.
- Develop video hooks, on-screen text, trending audio, and voiceovers to support audience discovery.
- Source and edit archival footage, historical imagery, stock media, and rights-cleared assets into narrative videos.
- Create social carousels, static graphics, action guides, story templates, and promotional materials.
- Apply the established visual identity consistently across content.
- Develop and manage the content calendar and publish across Instagram, TikTok, and relevant emerging channels.
- Track content metrics, including reach, profile-to-follow conversions, saves, shares, and link clicks.
- Produce monthly performance reports and recommend improvements to creative formats and distribution.
- Write captions, video overlays, calls to action, and social copy for different audiences and objectives.
- Translate environmental policy, public lands, wild horse, and animal welfare topics into clear, conversational content.
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