- Conceptualize, edit, and optimize short-form Reels and TikTok videos.
- Create visual hooks, text-on-screen overlays, and audio or voiceover selections for video assets.
- Source, curate, and edit archival footage, historical imagery, and stock or rights-free media.
- Design carousels, static graphics, digital action guides, story templates, and promotional assets.
- Apply the brand’s visual identity, including typography, colors, and grid layouts.
- Deliver a social content calendar and publish daily across Instagram, TikTok, and emerging channels.
- Monitor platform metrics and provide monthly performance reports with recommendations.
- Write social captions, video overlays, and calls to action.
- Translate environmental policy, public lands issues, and equine welfare narratives into brand-aligned copy.
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