- Onboard new brand partners by converting existing CPG brand and agency relationships into signed partnerships.
- Map enterprise account structures to identify and activate additional sub-brands, business units, and portfolio companies.
- Manage the full partnership lifecycle, from outreach and onboarding through ongoing account management.
- Advise brand marketing teams on using creator/UGC programs to meet campaign goals, applying knowledge of brand guidelines, messaging, and content strategy.
- Plan around marketing cycles, campaign calendars, product launches, seasonal moments, and always-on content needs.
- Develop and improve playbooks, templates, and best practices for scaling brand partnerships and creator content programs.
- Maintain partnership and campaign records in HubSpot, tracking deliverables, timelines, and performance.
- Partner with Client Success Managers and creator operations teams to support brand partners.
- Meet or exceed quarterly revenue and account-growth targets.
- Build ongoing relationships with brand marketing stakeholders.
Project ManagementCRMHubSpot