Paid Media Manager
J
JobgetherE-commerce retail
Based remotely in CanadaFull-TimeManager
SalaryCompetitive base compensation combined with significant performance-based pay in USD.
Apply NowOpens the employer's application page
Job Details
- Experience
- 8–10 years of marketing and advertising experience, including at least 5 years of hands-on e-commerce marketing experience.
- Required Skills
- ShopifyCanva
Requirements
- Bring 8–10 years of marketing and advertising experience, including at least 5 years of hands-on e-commerce marketing experience.
- Have proven experience managing more than $1 million in annual Meta Ads spend and practical experience with Google Ads.
- Have demonstrated experience managing more than $100,000 in monthly paid media spend across customer acquisition channels.
- Have strong expertise in full-funnel e-commerce marketing, including customer acquisition, conversion optimization, retention, and profitability.
- Have hands-on experience with Klaviyo for email and SMS campaigns, automated flows, segmentation, and performance analytics.
- Have experience with Triple Whale, Northbeam, or a comparable attribution platform to assess campaign performance and reconcile marketing data with sales.
- Have experience with Shopify or a comparable e-commerce platform and understand online and physical retail sales performance.
- Be able to interpret marketing data and present clear insights, business recommendations, and growth strategies to stakeholders.
- Have practical proficiency with Canva for marketing mockups or creative development.
- Experience in luxury, jewelry, or other high-consideration retail categories is an advantage.
Responsibilities
- Plan, launch, manage, and optimize full-funnel advertising campaigns across Meta Ads and Google Ads.
- Oversee paid media budgets, including monthly ad spend exceeding $100,000, and optimize targeting, bidding, creative testing, prospecting, and retargeting.
- Use Triple Whale, Northbeam, or comparable attribution platforms to evaluate campaign effectiveness and connect marketing performance with revenue.
- Manage end-to-end email and SMS lifecycle marketing through Klaviyo, including campaign calendars, segmentation, and automated workflows.
- Develop and refine email and SMS flows, including welcome, abandoned-cart, post-purchase, replenishment, and win-back campaigns.
- Prepare creative briefs, create visual mockups using Canva, monitor competitor activity, and align advertising creatives with lifecycle campaigns.
- Coordinate paid media and lifecycle marketing to improve conversion rates, customer lifetime value, repeat purchases, and profitability.
- Produce weekly and monthly performance reports with metrics, revenue impact, campaign insights, and recommendations for leadership.
- Test strategies and use performance data to guide marketing investment decisions across online and in-store sales channels.
View Full Description & ApplyYou'll be redirected to the employer's site
