Director of Commercial Marketing

New

JobgetherCommercial fitness

Fully remote position open to eligible candidates across the United States, subject to state-specific hiring availability.Full-TimeDirector

Salary155,000 - 165,000 USD per year

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Job Details

Experience: At least 8 years of marketing experience, including 4 or more years in B2B or commercial marketing; at least 3 years of experience marketing to hospitality buyers.
Required Skills: CRM

Hold a bachelor's degree in Marketing, Business, or a related field.
Have at least 8 years of marketing experience.
Have at least 4 years of B2B or commercial marketing experience for physical products, such as fitness equipment or hospitality supplies.
Have at least 3 years of experience marketing to hospitality buyers, including hotel and resort owners or operators, hotel brands, spas, or hospitality design firms.
Demonstrate experience contributing to hospitality business wins and partnering with quota-carrying sales teams to affect pipeline or revenue.
Have experience supporting multiple sales motions, such as account-based or dealer-led sales, relationship-driven selling, or high-volume lead generation.
Bring working knowledge of digital demand generation, including landing pages, lead nurturing, paid media, conversion optimization, and cost-per-lead measurement.
Have demonstrated use of AI tools in marketing production, including workflows and quality-control processes.
Have hands-on experience with CRM and marketing automation platforms.
Have experience planning trade shows, commercial events, or experiential marketing initiatives.
Be able to create sales materials and copy and brief designers, creative teams, and external agencies.
Have experience managing people, agency partners, vendors, and marketing budgets.
Be willing to travel up to 20% of the time, including internationally.

Lead commercial marketing strategy across fitness facilities, hospitality and wellness, Pilates studios, and connected fitness subscriptions.
Develop segment-specific positioning, messaging, and go-to-market strategies for commercial fitness brands.
Partner with commercial sales leaders on marketing priorities, budgets, target accounts, and pipeline-generating campaigns.
Build and execute hospitality marketing programs through flagship installations, case studies, design-industry partnerships, and experiential events.
Develop customer testimonials, reference programs, success stories, referral initiatives, and co-marketing opportunities.
Own and improve commercial sales materials, including presentations, brochures, proposals, ROI models, and competitive battlecards.
Support demand generation through account-based marketing, LinkedIn campaigns, website conversion initiatives, paid media, and lead nurturing.
Work with sales operations to improve lead capture, routing, follow-up, reporting, and performance measurement.
Lead commercial trade show and event strategy and coordinate external agency support for social media, public relations, and industry communications.
Lead and develop the marketing team, manage the budget and agency relationships, and implement AI-enabled marketing workflows.

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