Paid Media Manager (B2B)

Session MediaB2B marketing

United KingdomFull-TimeManager

Salary40,000 - 50,000 GBP per year

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Job Details

Experience: 3+ years of experience working in or for the B2B sector (ideally SaaS); 4+ years of experience within a digital marketing agency, specifically performance marketing & lead generation roles.
Required Skills: SalesforceMicrosoft ExcelLead GenerationHubSpotGoogle Sheets

Be UK-based.
Have 3+ years of experience working in or for the B2B sector, ideally SaaS.
Have 4+ years of experience within a digital marketing agency, specifically in performance marketing and lead generation roles.
Have proven experience managing and growing paid media campaigns.
Have strong knowledge of the Google and Microsoft suite; Excel or Google Sheets is preferred.
Have hands-on experience with analytics tools, including GA4.
Have experience with CRM systems such as HubSpot or Salesforce.
Paid social and paid search experience in equal measure is desirable.
Familiarity with Reddit, Meta, and Facebook Business Manager is desirable.
Experience using landing page tools such as Unbounce is desirable.
Relevant marketing qualifications or certifications are desirable.
Experience with project management tools is desirable.

Plan and execute medium- to large-scale Google and LinkedIn ad campaigns.
Monitor campaign performance against KPIs and implement strategies and tests across channels.
Select effective channels to improve client performance and ROI/ROAS.
Create monthly client reports using Google Analytics, CRM systems, and internal dashboards.
Identify growth opportunities and account inefficiencies, then implement optimization strategies.
Manage client communications and liaise with internal and external teams.
Implement platform-specific tracking, primarily through Tag Manager.
Work with the Head of Paid Media on overarching paid media strategy.
Collaborate with copy and design teams to develop creative assets and ad copy.

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