Growth Marketing Manager (Demand Generation & AI)
New
S
Shift MarketsCrypto infrastructure
Source API remote eligibility restrictions: Argentina, Brazil, Canada, Chile, South Africa, Must maintain meaningful working-hour overlap with the New York team.Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of hands-on B2B digital marketing
- Required Skills
- CRM
Requirements
- Have 5+ years of hands-on B2B digital marketing experience.
- Have recent personal ownership of paid campaigns on LinkedIn.
- Demonstrate results personally driven, including spend, acquisition costs, pipeline, and revenue.
- Have hands-on experience building landing pages and running conversion tests.
- Have email marketing and CRM experience, including nurture and lead routing.
- Have experience with a CRM such as Zoho, HubSpot, Salesforce, or similar.
- Have built AI workflows or automations and use them in marketing work; be prepared to show them.
- Bring strong marketing judgment and clear, specific written communication.
- Be comfortable working as a hands-on individual contributor in a small team.
- Maintain meaningful working-hour overlap with the New York team.
- Bonus: AEO, SEO, or generative-engine optimization experience.
- Bonus: Experience in crypto, fintech, payments, iGaming, or B2B SaaS.
- Bonus: Earlier-career content or social media experience; Zapier, n8n, or similar automation tools; dashboards and data visualization.
Responsibilities
- Own B2B paid acquisition across LinkedIn and Google, including campaign builds, targeting, creative testing, conversion tracking, and budget allocation.
- Audit advertising accounts and the website, reduce wasted spend, and address underperforming areas.
- Build and optimize landing pages and run conversion-rate optimization tests across the funnel.
- Manage the funnel from advertising and landing pages through forms, CRM, email nurture, and Sales handoff.
- Report on qualified leads, pipeline, and revenue.
- Design, build, and maintain AI workflows for research, competitor and news monitoring, content drafting, and reporting, with human review before publication.
- Lead Answer Engine Optimisation so Shift appears in AI-engine responses about crypto infrastructure.
- Oversee AI-assisted content and social output with support from junior team members.
- Contribute to brand, PR, events, partnerships, podcasts, industry publications, and quarterly marketing plans, including campaigns for new verticals.
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