Coordenador de Marketing Generalista (AI Marketing e Growth)
New
A
ArtefactData-driven digital marketing
The current opening is for the Brazilian office located in São Paulo/SP, but we are in a Home Office model (with no plans to return in person) and the work in the physical office is optional.Full-TimeSenior
Salary not disclosed
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Job Details
- Languages
- Advanced English required.
- Required Skills
- SalesforceHubSpotCRM
Requirements
- Hold a bachelor’s degree obtained within the last 5 years in Marketing, Advertising, Administration, Engineering, Economics, or a related field.
- Have experience spanning more than one marketing area, such as CRM, paid media, content, or analytics, balancing strategy and execution.
- Have proven experience in growth, CRM, or B2B marketing; a portfolio or case studies are mandatory.
- Have mastery of CRM and automation tools such as Salesforce, Pardot, HubSpot, or similar.
- Have knowledge of paid traffic management, including LinkedIn Ads and Google Ads.
- Have practical experience using AI at work, such as Claude, ChatGPT, n8n, or Zapier, with concrete automation examples.
- Have experience creating articles, posts, newsletters, or emails, with strong writing skills.
- Be able to read data and funnel metrics using GA4, Looker Studio, and advanced Excel/Sheets.
- Be able to make data-driven decisions and work independently without step-by-step supervision.
- Have advanced English.
Responsibilities
- Design and optimize CRM campaigns, including automation flows, nurturing, and re-engagement segmented by funnel stage in Salesforce/Pardot.
- Reactivate stalled leads and identify conversion-ready prospects.
- Manage and optimize LinkedIn Ads and Google Ads campaigns.
- Build AI workflows for automations, agents, content review, GEO/SEO, and brand monitoring.
- Conduct weekly funnel analysis and coordinate agencies and vendors.
- Drive content creation for LinkedIn, newsletters, and YouTube, from editorial planning through review and publication.
- Use GA4, Looker Studio, and advanced Excel/Sheets to analyze data and funnel metrics.
- Make strategic decisions based on insights and execute independently without direct supervision.
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