Growth Marketer, Retention - Apparel

TrafileaE-commerce marketing

Listing locations: Argentina, BrazilFull-TimeMiddle

Salary not disclosed

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Job Details

Languages: English proficiency; proficiency in Spanish is also a plus
Experience: 1–3 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Email Marketing/SMS/Whatsap.
Required Skills: A/B testingCRM

Have 1–3 years of experience in CRM, lifecycle marketing, retention marketing, or email/SMS marketing.
Have 1–3 years of hands-on experience building and managing campaigns and flows inside a marketing platform.
Have at least 1 year managing owned marketing channels such as Email, SMS, Push Notifications, or WhatsApp.
Have practical experience with a major e-commerce marketing automation platform; Klaviyo or Braze experience is strongly preferred.
Be able to build and launch broadcast campaigns with segmentation, personalization, scheduling, and QA.
Be able to independently set up automated flows, including triggers, branching, timing, filters, and conditional content.
Understand A/B testing, including hypothesis formation, test design, and interpretation of results.
Be able to translate campaign data into optimization opportunities.
Have English proficiency to collaborate in a global environment; Spanish proficiency is a plus.
SMS marketing experience, familiarity with push notifications or WhatsApp, and HTML/CSS for email template customization are preferred.

Execute lifecycle marketing campaigns and automated customer journeys across Email, SMS, Push Notifications, and WhatsApp.
Build, launch, and optimize CRM campaigns and broadcasts in Klaviyo, ensuring segmentation, personalization, QA, scheduling, and compliance.
Set up and maintain automated journeys, including cart and browse abandonment, post-purchase, win-back, welcome, reactivation, and cross-sell/upsell flows.
Audit existing flows and broadcasts to identify inefficiencies, broken logic, outdated content, missing segments, and underperforming elements; implement improvements.
Run A/B and multivariate tests, track results, document learnings, and apply them to future campaigns.
Build and refine audience segments using behavioral, transactional, and lifecycle data.
Set up dynamic content, conditional logic, and personalization rules in Klaviyo.
Analyze campaign and flow performance, including conversion and revenue per recipient, and recommend data-based optimizations.
Collaborate with retention strategists, designers, copywriters, and data teams on campaigns.
Improve campaign build, testing, launch, and reporting processes.

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