Director, Retail Marketing
P
PAXCannabis retail
Remote – U.S.Full-TimeDirector
SalaryProposed base salary range of $160,000-200,000 per year, plus equity
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Job Details
- Experience
- 10+ years of progressive experience in retail, shopper, trade, or channel marketing, including significant leadership responsibility.
- Required Skills
- Budget management
Requirements
- Bring 10+ years of progressive experience in retail, shopper, trade, or channel marketing, including significant leadership responsibility.
- Have deep expertise in visual merchandising and physical retail brand development.
- Have hands-on experience creating fixtures, displays, POS materials, and scalable merchandising systems.
- Demonstrate success developing shopper marketing, promotional, and retail activation programs that drive measurable sales growth and return on investment.
- Have experience building retail education, advocacy, and sales enablement programs that influence shopper conversion and retail associate recommendations.
- Bring a background in premium consumer brands with third-party retail distribution; consumer electronics, beauty, beverage, lifestyle, CPG, or cannabis experience is preferred.
- Use strong creative judgment to translate brand strategy into commercially effective retail experiences.
- Have strong analytical and financial acumen, including budget management and promotional evaluation.
- Demonstrate ability to lead teams, agencies, and complex cross-functional initiatives in fast-paced, multi-market environments.
- Be willing to travel approximately 30%, with occasional international travel.
Responsibilities
- Develop and lead retail marketing strategy across U.S. dispensaries and global wholesale channels.
- Establish retailer segmentation and merchandising investment strategies based on commercial opportunity and performance.
- Partner with Sales leadership to develop programs that accelerate sell-through, improve productivity per door, and drive profitable growth.
- Own retail marketing planning, budgets, resource allocation, and performance measurement.
- Lead visual merchandising strategy and develop scalable fixtures, displays, signage, POS materials, and planograms.
- Develop national promotional strategies for seasonal campaigns, product launches, evergreen offers, and strategic accounts.
- Lead retail education, product training, sales enablement, budtender engagement, and retailer-facing content.
- Direct field marketing, brand ambassador, and retail activation programs.
- Lead and develop the retail marketing team and external partners, and build a framework to measure performance and return on investment.
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