Outbound Email Copywriter
New
H
Hire OverseasSales intelligence
Workable locations: Philippines. Metro Manila, Philippines. Mexico City, Mexico City, Mexico. San Salvador, San Salvador Department, El Salvador. Johannesburg, Gauteng, South Africa. Cape Town, Western Cape, South Africa, This role requires availability during US business hoursFull-Time
Salary not disclosed
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Job Details
- Languages
- Excellent written English
- Experience
- Substantial B2B outbound email experience
- Required Skills
- A/B testing
Requirements
- Substantial B2B outbound email experience, with a track record of campaigns generating replies and meetings across SMB verticals.
- Past campaign results are required, such as open rates, reply rates, or meetings booked.
- Ability to research an ICP, identify genuine pain points, and develop relevant copy angles.
- Knowledge of cold email sequence structure, cadence, tone, and escalation logic.
- Strong A/B testing discipline and ability to optimize campaigns using performance data.
- Comfort working with a proprietary enrichment or research platform and custom prospect data.
- Comfort using AI tools and web research in the research and writing process.
- Excellent written English with a direct, concise, and human communication style.
- Availability during US business hours.
Responsibilities
- Research ICPs, pain points, and buying triggers across SMB verticals.
- Build copy angles based on prospect problems and use customized research variables for personalization.
- Use AI tools and web research to inform prospect research and messaging.
- Write cold email sequences, including subject lines and follow-ups, with appropriate cadence, tone, and escalation logic.
- Develop and test multiple messaging angles for each campaign.
- Manage multiple active campaigns while maintaining quality and attention to detail.
- A/B test subject lines, opening lines, calls to action, and sequence structures.
- Analyze open rates, reply rates, and positive response rates and use results to improve copy.
- Identify underperforming campaigns and propose specific copy changes.
- Coordinate email messaging with GTM and sales teams and maintain campaign documentation.
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