Marketplace Practice Development Manager

Remote – East CoastContractManager
Salary not disclosed
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Job Details

Experience
8+ years of experience in optical retail, practice management or retail field leadership
Required Skills
Change Management

Requirements

  • Have sales experience in the optical industry.
  • Bring strong existing relationships in the optical community.
  • Have a solid understanding of optometry office and patient flow.
  • Have 8+ years of experience in optical retail, practice management or retail field leadership.
  • Show a proven record of driving in-store sales.
  • Have experience onboarding and coaching front-line staff and making new processes stick.
  • Learn new software quickly and be able to teach it to others.
  • Have carried targets tied to store or practice performance.
  • Be credible with clinicians and front-line retail staff.
  • Be comfortable working in the field daily across a large geographic territory.
  • Be available for a full-time, daytime field schedule of 40 hours per week.
  • Preferred: experience in SaaS, healthcare technology or software platform adoption.

Responsibilities

  • Own a territory of practices through activation, training, adoption and revenue growth.
  • Drive attach rate and revenue per practice as primary performance metrics.
  • Use data to revive stalled practices and scale practices’ successful approaches.
  • Lead change management so the platform becomes part of each practice’s daily workflow.
  • Train practice teams on the platform and in-exam selling.
  • Build daily habits through in-practice visits, follow-ups and check-ins.
  • Sell doctors on the curated retail model and staff on daily platform use.
  • Monitor practice orders, identify drop-offs and help recommendations become completed purchases.
  • Partner with pilot practices by sharing performance feedback and keeping them engaged.
  • Report pilot feedback to leadership and product teams, and turn top-performer success stories into playbooks.
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