Brand Design Lead
J
JustMarketsFinTech, Crypto
Location: EuropeFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- Proficient English skills (B2 level) both written and spoken
- Experience
- 5+ years in visual or brand design, including 3+ years managing a design team of 5+ people as a Design Lead, Art Director or Creative Lead
- Required Skills
- Project ManagementAdobe PhotoshopFigmaPeople ManagementGenerative AI
Requirements
- Have 5+ years of experience in visual or brand design.
- Have 3+ years managing a design team of 5+ people as a Design Lead, Art Director, or Creative Lead.
- Bring people management experience, including hiring, 1-on-1s, performance reviews, development plans, and team culture building.
- Have project management skills in planning, prioritization, capacity management, and managing multiple projects in parallel.
- Have experience managing stakeholders at different levels, including C-level, and handling competing priorities.
- Provide a portfolio showing brand identity systems, campaigns, and 3D and motion work led by you and your team.
- Have working knowledge of Figma and Adobe Creative Cloud, including Photoshop, Illustrator, and After Effects.
- Understand 3D and video production pipelines.
- Have hands-on experience using AI tools in creative production.
- Understand digital marketing formats, web constraints, and print/environmental production specifications for event booths.
- Have strong visual judgment and attention to composition, typography, and color, and be able to translate complex trading, financial, and Web3 concepts into visual stories.
- Have excellent communication and presentation skills, confidence defending creative decisions, and proficient written and spoken English at B2 level.
Responsibilities
- Lead, motivate, and grow a team of eight designers across 3D/motion, video, graphic, and web design.
- Set team goals, run 1-on-1s and performance reviews, provide feedback, and create development plans.
- Hire, onboard, and retain team members while building a culture of ownership, craft, and creative growth.
- Own the brand identity system, including the Brand Book, typography, 3D design language, and motion identity.
- Set creative direction and ensure consistent brand expression across marketing, web, social media, and event touchpoints.
- Run creative reviews, provide actionable feedback, and approve outgoing visual materials.
- Integrate generative AI into team workflows and build templates and asset libraries.
- Partner with the Product Design Lead and Design System Manager to align brand assets with the unified Design System.
- Manage project delivery, team capacity, priorities, timelines, risks, and dependencies across parallel projects.
- Act as the main point of contact for Marketing, Product, Events, and C-level leadership on brand design work.
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