Senior Manager, Site Optimization
New
P
Paula’s ChoiceSkincare ecommerce
Location: US_Remote; Remote eligible position, east coast time zone preferredFull-TimeManager
Salary$125,000 - $135,000 USD/annually
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Job Details
- Experience
- 8+ years in ecommerce, performance marketing, or CRO roles.
- Required Skills
- A/B testing
Requirements
- Have 8+ years of experience in ecommerce, performance marketing, or CRO roles.
- Have experience optimizing DTC ecommerce in beauty, skincare, personal care, wellness, or consumer goods.
- Have launched tests, owned test strategy, handled QA and implementation, and partnered with leaders.
- Have hands-on experience running A/B and multivariate tests, QA'ing launches, and reporting results with statistical rigor.
- Be comfortable updating copy, layout, and page flows in testing tools such as Optimizely, VWO, or AB Tasty, and in ecommerce platforms or CMSs.
- Have strong working knowledge of GA4.
- Bring UX judgment to identify shopping-experience friction and propose improvements grounded in behavioral data.
- Be able to balance conversion goals with brand experience, promotions with margin, and speed with compliance with approved claims.
- Communicate clearly with Creative, Brand, Marketing, Tech partners, and senior leadership.
- Have strong follow-through and ownership.
Responsibilities
- Plan and run a roadmap of A/B and multivariate tests across devices and customer journeys.
- Test copy, UI/UX, product merchandising, offer and promotion presentation, and navigation.
- QA tests and site changes to ensure launches follow specifications and are tracked accurately in GA4 and testing tools.
- Document test results and maintain a shared learning library.
- Partner with Ecommerce, Creative, and Tech teams to move ideas forward and resolve bottlenecks.
- Coordinate with Brand, Creative, Performance Marketing, CRM, Product Development, and Regulatory to gather inputs and prepare launches.
- Build and maintain reports covering conversion rate, AOV, revenue per visitor, new-customer acquisition, and retention signals.
- Share performance findings with DTC leadership.
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