Senior Manager, Site Optimization
New
J
JobgetherDTC e-commerce
Remote-eligible position within the United States, Availability aligned with Eastern Time is preferred.Full-TimeManager
SalaryApproximate annual base salary range of $125,000–$135,000
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Job Details
- Experience
- At least 8 years of experience in e-commerce, performance marketing, conversion rate optimization (CRO), or a related discipline
- Required Skills
- Quality AssuranceA/B testing
Requirements
- At least 8 years of experience in e-commerce, performance marketing, conversion rate optimization, or a related discipline.
- Demonstrated ownership of testing strategy, execution, quality assurance, and performance analysis.
- Proven experience optimizing direct-to-consumer e-commerce experiences; beauty, skincare, personal care, wellness, or consumer goods experience is preferred.
- Hands-on experience designing, launching, and evaluating A/B and multivariate tests.
- Strong understanding of hypothesis development, experimental methodology, statistical rigor, and interpretation of results.
- Experience with experimentation platforms such as Optimizely, VWO, or AB Tasty, and e-commerce platforms or content management systems.
- Ability to update copy, layouts, and page flows and validate implementations before launch.
- Working knowledge of Google Analytics 4 (GA4); experience with Looker, Tableau, or similar tools is an advantage.
- Strong analytical skills, UX judgment, and ability to communicate actionable performance findings.
- Ability to manage multiple experiments and launches in parallel while meeting deadlines and maintaining quality.
- Ability to collaborate effectively with creative, brand, marketing, technology, regulatory, and senior leadership teams.
- Ability to work effectively remotely; Eastern Time availability is preferred.
Responsibilities
- Develop and execute a structured testing roadmap to improve conversion, revenue, average order value, revenue per visitor, acquisition, and retention.
- Plan, build, launch, and analyze A/B and multivariate experiments across desktop and mobile.
- Evaluate and improve the homepage, collection pages, product detail pages, routine and regimen builders, cart, and checkout.
- Validate links, layouts, interactions, and analytics tracking; identify and resolve bugs or measurement gaps before launch.
- Build performance reports and translate results into actionable recommendations for e-commerce leadership.
- Document test hypotheses, methodologies, outcomes, and learnings in a centralized knowledge base.
- Coordinate requirements, assets, content, and launches with e-commerce, creative, marketing, technology, product development, and regulatory teams.
- Manage multiple optimization initiatives, dependencies, and bottlenecks across the testing roadmap.
- Ensure experiments and website updates align with brand standards, merchandising priorities, promotional profitability, and approved product claims.
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