Manager Marketing Ops, Analytics & ABM
New
J
JobgetherB2B SaaS
Must be based in CanadaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4–7+ years of hands-on experience in Marketing Operations
- Required Skills
- TableauRESTful APIsHubSpotLooker
Requirements
- Have 4–7+ years of hands-on Marketing Operations experience, ideally in B2B SaaS or technology.
- Bring advanced HubSpot administration expertise, particularly in Marketing Hub and marketing automation.
- Have Salesforce Sales Cloud administration experience, including flows, process automation, custom objects, and lead routing.
- Understand bidirectional system synchronization, custom field mapping, webhooks, APIs, and data integration platforms.
- Have experience developing multi-touch attribution models, campaign performance reporting, and executive dashboards.
- Have strong analytical and troubleshooting skills for investigating workflows, identifying root causes, and resolving technical issues independently.
- Understand lead lifecycle management, lead scoring, routing logic, CRM data governance, and Marketing–Sales alignment.
- Translate business requirements into scalable technical solutions and establish clear processes.
- Communicate effectively with technical and non-technical stakeholders.
- Be based in Canada and comfortable working remotely with cross-functional teams.
- HubSpot Marketing Software or Operations Hub Administrator certification is preferred.
- Salesforce Certified Administrator certification is preferred.
Responsibilities
- Own and optimize the marketing technology stack, including HubSpot, Salesforce, ZoomInfo, and Qualified.
- Administer HubSpot and support Salesforce administration, including synchronization, field mapping, system performance, and data consistency.
- Evaluate tools, manage software renewals, and oversee technology implementation and integration projects.
- Design lead scoring models, lifecycle stages, and conversion processes for Marketing–Sales handoffs.
- Manage lead assignment and routing rules, including round-robin, territory-based, and account-matched distribution.
- Diagnose technical issues involving automation, API integrations, synchronization, and workflow triggers.
- Collaborate with Sales leadership and BDR managers to improve lead handoffs, SLA compliance, and pipeline visibility.
- Build and maintain dashboards and reporting for campaign ROI, pipeline velocity, conversion, and multi-touch attribution.
- Oversee data enrichment, deduplication, list hygiene, and database quality, including compliance with GDPR, CCPA, and CAN-SPAM.
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