Marketing Specialist
F
FloowiGolf course technology
100% Remote (LATAM only), Full-time, aligned with ESTFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Advanced English (C1+)
- Experience
- 3+ years of experience developing outreach strategies from existing product, feature, or brand messaging.
- Required Skills
- SalesforceA/B testingCanva
Requirements
- Have 3+ years of experience developing outreach strategies from existing product, feature, or brand messaging.
- Have experience managing customer acquisition and client retention campaigns.
- Have hands-on experience with Mailchimp, including campaign creation, audience segmentation, A/B testing, and performance reporting.
- Have experience managing business accounts on Instagram, Facebook, and LinkedIn.
- Have strong written English and the ability to work within established brand voice and messaging guidelines.
- Be able to independently develop, prioritize, and execute marketing initiatives with minimal supervision.
- Experience with Canva or similar design tools is a plus.
- Familiarity with Salesforce or similar CRM platforms is a plus.
Responsibilities
- Develop outreach strategies for new customer acquisition and existing client retention using established product messaging and positioning.
- Plan, execute, and optimize Mailchimp campaigns, including audience segmentation, A/B testing, reporting, and performance improvements.
- Manage the company's Instagram, Facebook, and LinkedIn presence through content planning, scheduling, community engagement, and performance analysis.
- Create and adapt marketing copy to the company's brand voice and messaging.
- Analyze campaign performance and recommend optimizations based on engagement and conversion data.
- Coordinate marketing initiatives with sales and partnership activities, including seasonal campaigns, regional opportunities, and renewal cycles.
- Report on email performance, social media engagement, audience growth, and campaign impact.
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