Platform Marketing Lead
New
A
AffirmFinancial technology
Remote CanadaFull-TimeLead
SalaryCAN base pay range per year: $89,000 - $139,000
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Job Details
- Experience
- 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
- Required Skills
- Project ManagementStakeholder management
Requirements
- Have 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
- Have experience selecting and managing multiple marketing channels against a defined business objective.
- Demonstrate a track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
- Bring strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete.
- Have hands-on experience building campaign briefs, messaging, content, presentations, or performance reports.
- Demonstrate strong project management across multiple concurrent workstreams.
- Be able to learn new products, audiences, and business models quickly.
- Make clear recommendations, take personal ownership, and handle execution details.
- Bring strong cross-functional communication and stakeholder management.
Responsibilities
- Own channel strategy and execution for a defined set of platform marketing programs.
- Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
- Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
- Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
- Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
- Analyze performance and recommend where to invest, optimize, test, or stop.
- Learn the business models, audiences, and operating styles of different platform partners.
- Manage multiple programs while making clear priority and capacity tradeoffs.
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