Paid Search Analyst
M
MicroSourcingDigital marketing
Source API remote eligibility restrictions: PhilippinesFull-TimeJunior
Salary not disclosed
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Job Details
- Experience
- Minimum of 1-2 years of experience in successfully managing SEM/Paid Search campaigns across multiple advertisers.
- Required Skills
- Google AnalyticsMicrosoft Excel
Requirements
- Have a minimum of 1–2 years of experience managing SEM/Paid Search campaigns across multiple advertisers.
- Be proficient in MS Excel.
- Have experience with website analysis using analytics tools, including Google Analytics and Data Studio.
- Have experience working with Google Ads and Microsoft Ads.
- Google Search and Microsoft Ads certifications are preferred.
- A bachelor's degree in marketing, business, or a related field is preferred.
Responsibilities
- Plan and execute online paid search campaigns, including implementation, optimization, and analysis.
- Monitor keyword bids, daily and monthly budget caps, impression share, quality score, and other campaign metrics.
- Provide creative copy suggestions and graphical ad templates.
- Communicate optimizations and recommendations based on client campaign reporting.
- Monitor campaign dashboards and reporting tools, identifying key areas in relation to client goals.
- Coordinate with internal teams on campaign development, timelines, results, and optimizations.
- Present campaign strategies, initiatives, and growth opportunities to clients in person and over the phone.
- Prepare client-facing attribution reports using internal and third-party tools, including Search Ads 360 and Google Analytics.
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