Google Ads Specialist (Advanced Tracking & AI Automation)
H
Hunt StDigital marketing
Looking for Philippines-based candidates, Align with AU business hours (approx. 9 AM - 5 PM, Monday to Friday); Perth and the Philippines share the same time zone year round.ContractSenior
Salary1,750 - 2,500 AUD per month
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Job Details
- Languages
- Strong written and spoken English
- Experience
- At least five years of hands-on Google Ads experience
- Required Skills
- HTMLJavascript
Requirements
- At least five years of hands-on Google Ads experience; substantial digital marketing agency experience is ideal.
- Practical experience building and troubleshooting Google Tag Manager and GA4 tracking setups, including diagnosing conversion tracking issues.
- A solid understanding of the dataLayer and enough HTML and JavaScript knowledge to troubleshoot and implement tracking on complex websites.
- Strong experience with Performance Max, Shopping campaigns, Merchant Center feeds and Smart Bidding strategies.
- Experience auditing, restructuring and improving underperforming or poorly configured Google Ads accounts.
- Experience managing substantial advertising budgets and controlling spend throughout the month.
- Hands-on experience building and optimising landing pages, with examples of conversion-rate improvements.
- Experience managing campaigns across different industries and delivering against defined performance targets.
- Practical experience using AI assistants or agents such as Claude, ChatGPT or Gemini; exposure to Claude Code, MCP connectors or scripted automations is an advantage.
- Strong written and spoken English, including the ability to explain technical tracking issues and campaign performance to non-technical stakeholders.
- Experience with Cloudflare Zaraz, server-side tagging, HubSpot or other CRM tracking integrations is a plus.
- Experience implementing tracking for Shopify or WooCommerce, or building reports in Looker Studio, is a plus.
- This is a remote independent contractor engagement; candidates are expected to disclose ongoing roles or client work and mark the engagement as “Independent Contractor” on their LinkedIn profile.
Responsibilities
- Set up, audit and troubleshoot conversion tracking across Google Ads, GA4, Google Tag Manager and Cloudflare Zaraz, including Enhanced Conversions, Consent Mode v2, call tracking and offline conversion imports.
- Manage and optimise Search, Performance Max, Shopping, Display and YouTube campaigns across multiple client accounts.
- Monitor CPA, ROAS and lead volume, and adjust campaigns to meet client performance targets.
- Build landing pages in WordPress using Astra Pro and Elementor when required.
- Test landing page headlines, offers, forms and page speed to improve conversion rates.
- Prepare performance reports focused on leads, calls, sales and revenue.
- Keep Account Managers informed about campaign performance, target progress and issues requiring attention.
- Set up new Google Ads accounts and manage them on an ongoing basis.
- Use AI agents to analyse accounts, search terms, auction insights and conversion paths, and verify findings in relevant platforms.
- Develop reusable prompts and workflows, and review AI-generated ad copy, landing page content and report commentary for accuracy and relevance.
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