Paid Media Strategist
E
elk MarketingDigital advertising
Canada (Remote)Part-TimeSenior
Salary25 - 45 CAD per hour
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Job Details
- Experience
- 5+ years of experience managing paid media campaigns
- Required Skills
- Shopify
Requirements
- Have 5+ years of experience managing paid media campaigns, including hands-on experience with Google Ads, Meta Ads, and TikTok Ads.
- Have a proven record scaling advertising accounts and independently managing campaign strategy, execution, and optimization across all three platforms.
- Understand Google Search, Shopping, and Performance Max campaigns.
- Have experience with Meta campaign structures, dynamic product ads, and Advantage+ campaign types.
- Have experience developing, launching, and optimizing TikTok Ads campaigns, including creative testing and performance analysis.
- Have managed paid media for eCommerce brands and/or B2B businesses.
- Be familiar with shopping feeds and product catalog advertising across Google and Meta.
- Understand landing page conversion rate optimization best practices and collaboration with development and design teams.
- Communicate clearly with clients about performance data and strategic recommendations.
- Understand attribution and reporting tools such as GA4, Triple Whale, and Looker Studio.
- Have experience with Shopify, Asana, Slack, and Google Workspace.
Responsibilities
- Develop, manage, and scale campaigns across Google Ads, Meta Ads, and TikTok Ads.
- Manage Google Search, Shopping, and Performance Max campaigns, along with Meta dynamic product ads and Advantage+ Shopping Campaigns.
- Develop and execute TikTok advertising strategies, including audience targeting, creative testing, and campaign optimization.
- Build strategic roadmaps aligned with client business goals.
- Audit and structure advertising accounts to improve return on ad spend, acquisition efficiency, and profitability.
- Write and test ad creative, including copy, hooks, headlines, and creative concepts.
- Present campaign performance, insights, and recommendations to clients.
- Collaborate with SEO, design, CRO, and email teams to align cross-channel strategies.
- Manage advertising budgets ranging from $10K to $500K+ per month.
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