Senior Meta Ads Strategist and Media Buyer (Client-Facing)
J
JobgetherDTC e-commerce
Based in Canada, Availability to work with overlap across Eastern Time (ET) business hours for client calls.Full-TimeSenior
Salary$5–7 per month USD based on experience
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Job Details
- Languages
- Fluent English communication skills
- Experience
- At least 4 years of hands-on paid social experience within an agency or high-growth brand environment.
- Required Skills
- Shopify
Requirements
- Have at least 4 years of hands-on paid social experience within an agency or high-growth brand environment.
- Have owned Meta advertising budgets of $300,000 or more per month for at least one account, with documented improvements in advertising efficiency.
- Have advanced knowledge of Meta advertising, including Advantage+, Campaign Budget Optimization (CBO), signal quality, Conversions API, and incrementality.
- Have experience managing direct-to-consumer or e-commerce accounts; premium or luxury brand experience and higher average order values are an advantage.
- Be able to manage multiple high-spend accounts while maintaining accuracy, organization, and consistent performance.
- Demonstrate proactive client communication, clear expectation-setting, sound judgment, and composure under pressure.
- Have working knowledge of Google Ads and familiarity with GA4, Looker Studio, Shopify, and digital advertising attribution.
- Have fluent English communication skills and confidence leading client conversations, explaining performance data, and defending strategic recommendations.
- Be comfortable working in a fast-moving, remote-first environment with changing priorities and client needs.
- Be available to overlap with Eastern Time (ET) business hours for client calls.
Responsibilities
- Own Meta advertising strategy and daily campaign execution across 2–4 client accounts, including campaign structure, budget pacing, testing, and scaling.
- Manage substantial monthly advertising budgets and optimize performance against MER, ROAS, and CPA targets.
- Adapt campaign strategies to performance trends, client requests, and platform changes, and communicate decisions and their rationale.
- Maintain account naming conventions, change logs, experiment documentation, and transparent budget pacing.
- Configure and quality-check tracking infrastructure, including Meta Pixel, Conversions API (CAPI), event quality, product catalogs, and feed health.
- Develop creative testing programs, provide creative briefs and feedback, and use creative insights to inform campaign optimization.
- Support cross-channel strategy for Google Ads, TikTok, and other relevant channels, including budget-allocation recommendations.
- Lead Meta-related client discussions, explain results, present actionable recommendations, and challenge requests that do not support client objectives.
- Maintain responsive client communication and ensure timely, accurate execution, including during performance challenges or urgent requests.
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