Manager, Marketing Analytics (Multi-Touch Attribution)
J
JobgetherPharmaceutical analytics
Based in the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- At least 6 years of experience in marketing analytics, measurement, or data science, including a minimum of 3 years in pharmaceuticals, healthcare, or life sciences.
- Required Skills
- PythonSQLSnowflakeR
Requirements
- Have at least 6 years of experience in marketing analytics, measurement, or data science, including at least 3 years in pharmaceuticals, healthcare, or life sciences.
- Have demonstrated experience designing and delivering MTA or equivalent customer journey analytics projects.
- Bring strong SQL skills and proficiency in at least one of Python or R.
- Have practical experience with cloud data environments such as Snowflake, Databricks, or BigQuery.
- Understand statistical modeling, causal inference, and experimental design, including the strengths and limitations of MTA, MMM, and incrementality testing.
- Have working knowledge of pharmaceutical data sources such as IQVIA, Symphony, and Veeva CRM, as well as promotional channels and commercial operations.
- Understand marketing mix and omnichannel analytics and how customer interactions relate to promotional strategies and commercial outcomes.
- Have experience leading or mentoring a team of at least three people.
- Be able to present complex analytical findings to senior stakeholders and adapt communications for technical and executive audiences.
- Hold a bachelor’s degree in a quantitative or business-related discipline; an advanced degree is preferred.
- Experience with commercial measurement platforms or third-party MTA tools, patient journey analytics, omnichannel orchestration, next-best-action frameworks, or consulting, agency, or analytics vendor environments is preferred.
Responsibilities
- Manage multi-touch attribution projects from scoping through delivery, setting timelines, budgets, success criteria, and stakeholder expectations.
- Design and implement attribution frameworks using rules-based, probabilistic, and algorithmic approaches, including Markov chains, Shapley values, logistic regression, and Bayesian models.
- Integrate prescription and claims data, CRM and field call activity, digital and email engagement, media delivery, samples, and market access data.
- Apply marketing mix and omnichannel analytics to assess how promotional channels and customer interactions contribute to business outcomes.
- Compare MTA findings with marketing mix modeling, geographic analyses, holdout experiments, incrementality testing, and other measurement approaches.
- Present actionable findings on channel return on investment, customer journey sequencing, campaign effectiveness, and budget reallocation to executive stakeholders.
- Oversee code quality, model validation, documentation, and reproducibility across analytical projects.
- Manage, coach, and mentor consultants and analysts, including workload planning, feedback, and professional development.
- Contribute to proposals, thought leadership, methodological improvements, and reusable analytical tools and accelerators.
- Maintain adherence to applicable regulations and internal standards, including the PhRMA Code, OPDP guidance, HIPAA, GDPR, and CCPA.
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