Head of Organic Growth, Kraken Pro
K
KrakenCryptocurrency trading
Based in BrazilFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- At least five years of experience in B2C acquisition or growth marketing
- Required Skills
- SEO
Requirements
- Have at least five years of experience in B2C acquisition or growth marketing.
- Bring experience in fintech, cryptocurrency, trading, gaming, or another consumer-focused digital product environment.
- Have previous experience leading a small team in a player-coach capacity.
- Know SEO, content marketing, social media, lifecycle marketing, community growth, referrals, and partnerships.
- Understand how digital products attract and retain users, and identify friction in user journeys.
- Have experience with acquisition funnels, cohort analysis, attribution, performance measurement, and experimentation.
- Translate complex data into clear business recommendations.
- Have practical knowledge of AI-powered tools and workflows for marketing execution and efficiency.
- Be familiar with cryptocurrency markets, trading communities, and active-trader terminology, motivations, and expectations.
- Communicate insights clearly and align cross-functional stakeholders.
- Demonstrate strategic judgment in prioritizing growth opportunities and allocating resources.
Responsibilities
- Define and execute organic acquisition strategy across SEO, content marketing, social media, community engagement, referrals, and partnerships.
- Analyze the customer journey from discovery through registration, funding, and first trade to identify conversion bottlenecks.
- Partner with Product and Design to improve landing pages, registration flows, onboarding, and in-product interactions.
- Integrate brand positioning and trust-building into acquisition initiatives.
- Translate trading-platform features, competitive advantages, and user needs into acquisition and engagement strategies.
- Lead, coach, and empower a small growth team, setting priorities and supporting team development.
- Design, execute, and evaluate growth experiments across channels and funnel stages.
- Build and maintain dashboards for acquisition, conversion, retention, attribution, and cohort performance.
- Use AI-powered tools and workflows to improve productivity, experimentation, and content operations.
- Align Product, Design, Legal, Communications, and other stakeholders on growth objectives and compliant messaging.
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