Head of Marketing Operations & Growth
T
Toolbox WidgetDTC e-commerce
Fully remote work within Latin America, Significant daily working-hour overlap with U.S. time zones.ContractSenior
Salary not disclosed
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Job Details
- Languages
- Fluent English is mandatory
- Required Skills
- ShopifySEO
Requirements
- Have a proven track record in a marketing leadership or operations role for a multi-million-dollar e-commerce/DTC brand on Shopify.
- Have experience orchestrating, holding accountable, and directing multi-agency and contractor marketing setups.
- Bring hands-on experience managing affiliate, influencer, and creator marketing programs.
- Understand multi-channel DTC metrics, including unit economics, contribution margins, MER, ROAS, CAC, and LTV.
- Have experience planning and executing major promotional events, such as BFCM, and product launches in coordination with inventory and operations teams.
- Be able to work independently with high autonomy and build scalable marketing systems and processes.
- Be fluent in English for daily written and verbal collaboration with U.S. leadership and international vendors.
- Be based in Latin America with significant daily working-hour overlap with U.S. time zones.
- Direct experience with international DTC expansion and adapting U.S. marketing strategy to localized international markets is a bonus.
- Familiarity with hardware, tool accessories, DIY, or automotive e-commerce categories is a bonus.
Responsibilities
- Own the integrated marketing strategy, campaign calendar, marketing briefs, and accountability framework across agencies, contractors, and creators.
- Manage and hold accountable external vendors covering paid media (PPC), email/SMS, SEO, CRO, social, and organic content.
- Drive U.S. execution and establish and adapt localized growth plans for Canada, the UK, Australia, and the EU.
- Manage affiliate and creator programs, including onboarding, briefs, content deliverables, landing pages, tracking, and performance optimization.
- Coordinate product launches and promotional campaigns with operations and inventory teams.
- Establish repeatable workflows, standard operating procedures, and documentation for marketing execution.
- Deliver a weekly executive dashboard covering revenue, contribution margin, ad spend, ROAS/MER, acquisition, retention, and market performance.
- Monitor cross-channel budgets and contribution profitability, and flag and correct underperforming channels or campaigns.
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