Head of Marketing
New
T
The Law Offices of Sabrina Li, P.C.Immigration law
Remote (LATAM - Brazil, Argentina, Costa Rica & Colombia), At least 4 to 6 hours of daily overlap with U.S. Pacific Time; overlapping 4 hours with U.S. business hours (PST/PDT) is required.ContractManager
SalaryCompetitive compensation and performance-based bonuses
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Job Details
- Languages
- Advanced English (C1 or higher), spoken and written; Spanish and/or Mandarin Chinese proficiency is a plus but not required.
- Experience
- 5+ years in digital marketing, including at least 2 years leading a team and managing a budget
- Required Skills
- Google AnalyticsSEODigital Marketing
Requirements
- Have 5+ years of digital marketing experience, including at least 2 years leading a team and managing a budget.
- Demonstrate hands-on Google Ads management and measurable results, such as CPQL, CAC, or ROAS before and after changes.
- Have experience setting up conversion tracking in Google Analytics 4 and Google Tag Manager.
- Have experience reporting from lead to closed client in a CRM.
- Have working knowledge of SEO, GEO, Meta ads, email marketing, and content planning.
- Have advanced English proficiency (C1 or higher), spoken and written.
- Be able to present to the CEO and write reports in English.
- Have experience leading remote teams across time zones.
- Be available for at least 4 to 6 hours of daily overlap with U.S. Pacific Time.
- Marketing experience at a law firm or regulated professional services firm, including attorney advertising rules, is preferred.
- Lead-generation experience for U.S. service businesses is preferred.
- Experience with Lawmatics, GoHighLevel, or Salesforce; CallRail or Dialpad; and Monday.com or Box is a plus.
- A bachelor’s degree in Marketing, Communications, or a related field is preferred; Google Ads or Google Analytics certification is a plus.
Responsibilities
- Develop annual, quarterly, and monthly marketing plans with targets for qualified leads, CPQL, CAC, and ROAS.
- Manage the marketing budget and shift spend toward channels that convert.
- Audit, rebuild, and run Google Ads by practice area and language, and manage Meta and other paid channels.
- Set up conversion and call tracking so each inquiry records its lead and referral source.
- Report lead-to-revenue results by channel, practice area, and language.
- Work with the COO and intake team to define qualified leads, set speed-to-lead standards, and follow up with prospects who did not retain.
- Oversee the website, SEO, GEO, content, email, referral programs, and brand positioning.
- Lead the marketing team and contractors through role cards, weekly priorities, one-to-ones, scorecards, and hiring.
- Ensure ads, pages, and scripts receive attorney review under California and Texas attorney advertising rules.
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