Integrated Campaign Manager
New
O
OysterGlobal employment
Eligible countries listed on the posting: Brazil, Canada, Colombia, Ireland, Portugal, South Africa, Spain, and the United Kingdom., UTC-6 to UTC+3Full-TimeManager
Salary not disclosed
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Job Details
- Languages
- Fluency in both written and spoken English.
- Experience
- 6+ years in B2B integrated or demand generation marketing
- Required Skills
- SalesforceHubSpot
Requirements
- Bring 6+ years of experience in B2B integrated or demand generation marketing.
- Have substantial ownership of demand generation, integrated campaigns, growth marketing, or account-based marketing.
- Show a track record of building campaigns tied to pipeline coverage and revenue outcomes.
- Have working knowledge of attribution and pipeline measurement.
- Have hands-on experience using AI tools for campaign planning, content acceleration, or workflow automation.
- Have experience with Salesforce and HubSpot, or equivalent CRM/MAP platforms.
- Be comfortable presenting strategy and results to senior stakeholders.
- Have a reliable home internet connection.
- Be fluent in written and spoken English.
Responsibilities
- Develop, execute, and optimize multi-channel demand generation campaigns to drive net-new pipeline and accelerate open opportunities.
- Build quarterly campaign plans balancing always-on programs with high-impact moments across the prospect lifecycle.
- Determine campaign program mix and spend based on pipeline goals.
- Partner with Product Marketing and Brand to develop and refine campaign messaging, offers, and content.
- Build campaign enablement materials and align with BDRs on follow-up expectations.
- Manage campaign timelines, budgets, and resources with ROI accountability.
- Coordinate campaign execution with marketing, sales, operations, and external vendors.
- Use A/B testing and performance reporting to optimize campaigns.
- Identify ways to use AI and emerging technologies across research, segmentation, personalization, development, distribution, analysis, and execution.
- Facilitate retrospectives and turn performance findings into optimized campaigns and repeatable playbooks.
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