Integrated Campaign Manager

New

JobgetherB2B marketing

Listing location: UK; based in United KingdomFull-TimeManager

Salary£58,000–£65,000 in the United Kingdom

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Job Details

Languages: Fluency in written and spoken English
Experience: At least six years of experience in B2B integrated marketing, demand generation, growth marketing, or account-based marketing
Required Skills: SalesforceA/B testingHubSpot

Have at least six years of experience in B2B integrated marketing, demand generation, growth marketing, or account-based marketing.
Have substantial ownership of campaign strategy and execution.
Demonstrate a track record of campaigns contributing to pipeline generation, pipeline coverage, and revenue growth.
Understand multi-channel marketing strategies, campaign planning, audience segmentation, lead nurturing, and conversion optimization.
Have experience collaborating with sales, product marketing, brand, digital marketing, events, and operations teams.
Have practical knowledge of marketing attribution, campaign analytics, pipeline measurement, performance reporting, and A/B testing.
Have hands-on experience using AI tools for campaign planning, content creation, personalization, workflow automation, or marketing operations.
Have experience with Salesforce and HubSpot, or equivalent CRM and marketing automation platforms.
Be fluent in written and spoken English.
Have reliable home internet access and the ability to work effectively in a remote setting.

Develop, execute, and optimize integrated, multi-channel demand generation campaigns.
Design quarterly campaign plans aligned with pipeline and revenue targets.
Manage campaigns across content syndication, webinars, virtual events, email nurturing, direct mail, referral programs, and product demonstrations.
Translate product positioning and value propositions into campaign messaging, offers, and content with product marketing and brand teams.
Develop sales enablement materials and align with business development representatives on follow-up processes.
Coordinate campaign timelines, budgets, resources, and external vendors.
Monitor campaign performance through analytics, attribution, and pipeline reporting, and use A/B testing to improve results.
Identify and implement AI and emerging technology uses for research, segmentation, personalization, content, reporting, and workflow automation.
Conduct campaign retrospectives and develop repeatable processes and playbooks.

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