Marketing Team Lead
New
B
BrightOrderFleet management software
Workable locations: Toronto, Ontario, Canada. Canada. United StatesFull-TimeLead
Salary85,000 - 90,000 CAD per year
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Job Details
- Experience
- 7+ years of broad B2B marketing experience in software or technology, most of it hands-on
- Required Skills
- SEOHubSpot
Requirements
- Bring 7+ years of broad B2B marketing experience in software or technology, most of it hands-on.
- Have extensive experience using AI platforms and applications to improve efficiency and reduce operating costs.
- Have a record of building demand-generation programs and using data to improve them.
- Demonstrate strong writing and editing skills, including the ability to turn complex products into clear messages.
- Have working depth in HubSpot or a comparable CRM, GA4, SEO, and email marketing.
- Have experience mentoring or leading others while carrying your own workload.
- Be comfortable moving between strategy and execution in a remote, fast-moving team.
- Have a proven track record in high-growth startup or agile small-business environments.
- Fleet technology, transportation, automotive, logistics, or related industry experience is preferred.
- Experience marketing to commercial fleet, dealership, or other specialized B2B audiences is preferred.
- Experience supporting trade shows, industry events, and sales enablement initiatives is preferred.
- A degree in Marketing, Business, or Communications is an asset.
Responsibilities
- Own an integrated marketing plan with clear priorities, owners, and timelines.
- Build and execute multi-channel campaigns that generate qualified opportunities for Sales.
- Track pipeline attribution and report on marketing’s connection to revenue in HubSpot.
- Maintain consistent brand messaging across web, email, social, and collateral.
- Improve website performance, including organic visibility, conversion, and landing pages.
- Create sales enablement materials and programs, including case studies, presentations, and follow-up programs.
- Mentor two Marketing Specialists through regular feedback and hands-on collaboration.
- Use performance data, market insight, and customer needs to inform marketing decisions.
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