Marketing Manager
F
FoundationB2B marketing
Poland. Canada. Colombia. Spain. United States. United KingdomFull-TimeManager
SalaryBase salary $60k–$90k CAD depending on experience and location; Variable compensation: OTE $65k–$100k CAD (team performance bonus and company-wide profit-sharing)
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Job Details
- Experience
- 3–5 years of B2B marketing experience.
- Required Skills
- HubSpotSEMrushAhrefs
Requirements
- Have 3–5 years of B2B marketing experience.
- Bring hands-on experience in technical and on-page SEO, keyword research, and SEO tools such as Google Search Console, GA4, Ahrefs, or Semrush.
- Be comfortable building and editing pages in a CMS such as WordPress, HubSpot, or Webflow.
- Use CRM tools, dashboards, spreadsheets, and attribution to analyze performance and make clear recommendations.
- Have a track record of working with Sales and Paid teams to drive pipeline.
- Be organized and able to run several projects at once while maintaining quality.
- Have strong delegation skills and experience coaching or mentoring at least one junior teammate.
- SaaS, tech, or agency experience is preferred.
- Basic HTML/CSS is a plus.
- Familiarity with GEO/AEO, CRO or A/B testing, and webinars is a plus.
Responsibilities
- Work with Sales on lead handoff, MQL/SAL follow-up, and pipeline reviews.
- Work with the Paid Department to launch and improve campaigns, and test solutions to pipeline bottlenecks.
- Build and run nurture and lifecycle email programs.
- Own the Foundation website, including CMS updates, landing pages, maintenance, SEO, and conversion testing.
- Execute integrated campaigns, webinars, podcasts, partnerships, and sponsorships.
- Coach and mentor the Marketing Coordinator, delegate execution, and uphold quality and timelines.
- Own funnel reporting, build dashboards, analyze results, and recommend next steps to the Head of Marketing.
- Support sales calls, audits, and proposals, and oversee sales enablement assets and systems.
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