Media Manager, Retail Media Network - Mass & Club
Job Details
- Experience
- At least 8 years of experience supporting Mass and Club customers and integrating retail media with customer, brand, promotional, and joint business plans.
Requirements
- Hold a bachelor's degree in Marketing, Business, Advertising, Digital Commerce, Analytics, or a related field, or have an equivalent combination of education and relevant professional experience.
- Have at least 8 years of experience supporting Mass and Club customers and integrating retail media with customer, brand, promotional, and joint business plans.
- Bring experience developing, activating, optimizing, and measuring campaigns across major retailer platforms and retail media networks.
- Understand retail media networks, retail search, onsite and offsite advertising, full-funnel planning, bidding strategies, audience targeting, and campaign optimization.
- Have experience managing agency and platform partners and influencing cross-functional teams without direct reporting authority.
- Be familiar with incrementality, marketing return on investment, household growth, new-buyer acquisition, sales lift, digital shelf performance, and commerce measurement.
- Connect media investments with customer priorities, product economics, incremental sales, and profitable growth.
- Interpret multiple performance indicators, resolve conflicting signals, and translate findings into clear recommendations.
- Prepare concise, executive-ready performance reports and presentations.
- Manage multiple customers, brands, campaigns, budgets, and competing priorities in a fast-paced, matrixed environment.
- Align internal and external stakeholders around shared objectives and make timely investment decisions.
Responsibilities
- Lead annual planning, campaign strategy, activation, optimization, budget pacing, and performance reporting across priority Mass and Club customers.
- Translate customer plans, joint business priorities, assortment strategies, launches, promotions, and key selling moments into integrated retail media calendars.
- Develop full-funnel media plans combining retail search, onsite display, offsite media, social, and other commerce media opportunities.
- Recommend investment allocations by retailer, brand, product, and business objective, adjusting spending based on customer priorities, performance, and profitability.
- Analyze sales, traffic, conversion, market share, new-to-brand performance, incrementality, profitability, and media efficiency.
- Identify budget pacing issues, search coverage gaps, out-of-stocks, weak conversion, and underperforming tactics, and implement corrective actions.
- Deliver executive-ready performance reports with results, key drivers, business implications, lessons learned, and recommended next steps.
- Manage agency, platform, retail media network, and technology partners, setting expectations for briefs, campaign setup, optimization, and performance.
- Develop and manage a test-and-learn roadmap covering audiences, search strategies, advertising formats, creative, bidding, retailer capabilities, and measurement.
- Scale successful tactics, address low-value activity, and present investment risks and growth opportunities with supporting analysis.