Senior Manager, CTV
A
Ashley DigitalProgrammatic advertising
Remote (USA)Full-TimeManager
SalaryThe salary for this position is $115,000 - $140,000. Additionally, this role might be eligible for discretionary bonuses or commission payments.
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years of experience in CTV media buying, programmatic advertising, or advanced digital media strategy
- Required Skills
- Google Analytics
Requirements
- Have 5+ years of experience in CTV media buying, programmatic advertising, or advanced digital media strategy.
- Bring expertise in CTV inventory, DSPs, publisher networks, and programmatic waterfall dynamics.
- Demonstrate success optimizing CTV campaigns for digital and offline conversions.
- Have experience negotiating Deal IDs and PMP agreements for premium inventory.
- Be proficient with tracking pixels, impression logs, and clean rooms for impression log analysis.
- Have expertise in deduplicating impressions across ad placements and vendors.
- Understand frequency capping strategies.
- Have experience aggregating data from multiple vendors and platforms into a unified performance dashboard.
- Understand offline conversion tracking, store visit attribution, and omnichannel media strategies.
- Be proficient in Google Analytics, programmatic platforms such as Trade Desk and DV360, and offline attribution tools.
- Bachelor's degree preferred.
Responsibilities
- Lead CTV media buying across Ashley Furniture, Nectar, DreamCloud, Siena, and Awara, optimizing CPMs, securing premium inventory, and negotiating Deal IDs and PMP agreements.
- Develop data-driven strategies to optimize CTV spend for website conversions and in-store sales.
- Work with the data science team on attribution models, incrementality testing, geo-lift studies, and audience insights.
- Use tracking pixels, impression logs, and clean rooms to improve attribution accuracy.
- Build or leverage vendors and technologies to deduplicate impressions across platforms and reduce waste.
- Optimize campaigns using real-time bidding, audience segmentation, and predictive analytics.
- Aggregate fragmented vendor and platform data to create a holistic view of performance across brands.
- Oversee budget allocation and pacing across the portfolio in line with spend and ROAS targets.
- Align CTV campaigns with in-store promotions and regional sales priorities, and partner with creative on ad testing and optimization.
- Manage relationships with publishers, streaming platforms, ad exchanges, and DSP partners.
View Full Description & ApplyYou'll be redirected to the employer's site
