Marketing Operations Specialist
New
A
Alfred MusicMusic technology
Louisville, Colorado, United StatesFull-TimeMiddle
SalaryThe annual salary range for this role in Colorado is $68,550 - $114,250. In addition to base salary this position will be eligible for an attractive performance based variable compensation plan.
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Job Details
- Experience
- 3+ years in marketing operations
- Required Skills
- Microsoft Power BITableauMicrosoft ExcelLooker
Requirements
- Have 3+ years of experience in marketing operations.
- Have hands-on HubSpot administration experience as a system owner, not only as an end user.
- Have experience with both HubSpot Marketing Hub and Sales Hub.
- Have experience building reports and dashboards in a BI tool such as Sigma, Looker, Tableau, or Power BI, including working with warehouse data such as Snowflake or BigQuery.
- Have advanced proficiency in GA4, Google Tag Manager, and Excel or Google Sheets, including pivot tables, lookups, and modeling.
- Have experience troubleshooting data flow between marketing, CRM, ecommerce, and product systems.
- Have experience with A/B and multivariate testing and using AI tools such as Claude Cowork or OpenAI Codex.
- Have working knowledge of HTML and CSS for email templates and landing pages, and experience with CMS platforms.
- Understand SaaS business models and the customer lifecycle.
- Bring strong project management skills and a track record of delivering on time.
- Communicate clearly in writing and verbally, including with senior stakeholders.
Responsibilities
- Administer HubSpot across Music Brands, including Marketing Hub, Sales Hub, and CMS.
- Build and maintain workflows, email sequences, forms, landing pages, lists, and lead nurture programs.
- Own HubSpot data architecture, including custom properties, lifecycle stages, deal pipelines, record associations, and data hygiene standards.
- Set up campaign attribution, UTM governance, source tracking, and multi-touch attribution reporting.
- Manage integrations across websites, ecommerce, product and trial signup flows, BI tools, and third-party vendors; validate end-to-end data flow.
- Develop and maintain lead scoring and qualification models.
- Build reports and dashboards in HubSpot, Google Analytics, and Sigma.
- Track and analyze traffic, trials, lead generation, conversion rates, customer acquisition cost, and pipeline contribution.
- Run A/B and multivariate tests and analyze results; monitor campaign KPIs and adjust campaigns based on performance.
- Document processes, improve marketing workflows, evaluate marketing technologies, and manage vendor relationships.
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