Institutional Sales Lead
Job Details
- Experience
- At least two years of experience in digital asset sales or regulated investment sales.
Requirements
- Have at least two years of experience in digital asset sales or regulated investment sales; candidates with less experience may be considered if they have directly comparable experience at a digital asset lending or yield platform.
- Demonstrate the ability to independently manage sales opportunities and close investment commitments; a track record of raising at least $15 million or bringing comparable assets under management is ideal.
- Bring an active network of Bitcoin holders and institutional allocators, such as miners, digital asset treasury companies, Layer 1 foundations, family offices, ecosystem funds, or high-net-worth individuals.
- Have working knowledge of Bitcoin, DeFi, Bitcoin-collateralized lending, collateral management, and investment fund structures.
- Understand fund marketing and solicitation requirements, investor eligibility criteria, and AML/KYC obligations in regulated investment environments.
- Demonstrate prospecting, relationship-building, negotiation, presentation, and closing abilities, with a proactive approach to generating new business.
- Be able to build a sales pipeline independently and remain accountable for measurable fundraising outcomes.
- Maintain structured CRM processes, pipeline reporting, and follow-through.
- Work effectively across teams while balancing commercial objectives with risk management, regulatory compliance, and operational requirements.
- Experience raising capital through traditional finance channels, working with regulated funds such as Cayman SPCs, or selling digital-asset yield and lending products is advantageous.
- Familiarity with hashrate financing, miner finance, structured or private credit, tokenization, real-world assets, Bitcoin Layer 2 ecosystems, merged mining, or related blockchain infrastructure is advantageous.
- Early-stage experience as a first or early commercial hire is beneficial.
Responsibilities
- Build and manage a qualified pipeline of institutional and private investors through professional networks, targeted outreach, and prospecting.
- Drive sales opportunities from initial contact and discovery through investor qualification, suitability assessments, negotiations, and signed fund subscriptions or credit facilities.
- Develop relationships with Bitcoin miners, corporate Bitcoin treasuries, Layer 1 foundations, ecosystem funds, family offices, high-net-worth individuals, and institutional allocators.
- Work with fund management to develop share-class terms, side letters, and investment proposals tailored to investor requirements.
- Represent the fund at industry conferences, investor meetings, and institutional networking events.
- Gather investor feedback and market intelligence to inform product development, investment positioning, and fundraising priorities.
- Maintain accurate CRM systems and pipeline trackers, participate in pipeline reviews, and report sales progress and fundraising forecasts.
- Conduct fundraising and investor outreach in accordance with marketing, solicitation, investor eligibility, and AML/KYC requirements.
- Coordinate with sales leadership, fund management, and risk, legal, and compliance teams on the fundraising process.