Senior Product Manager, Ad Formats
New
J
JobgetherRetail media advertising
Must be based in Ontario, Alberta, British Columbia, or Nova Scotia, CanadaFull-TimeSenior
SalaryCA$165,000–CA$174,000 annually
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Job Details
- Required Skills
- Product ManagementCross-functional Team Leadership
Requirements
- Demonstrated product management experience, particularly developing and managing user-facing advertising formats and experiences.
- Track record of bringing products or features to market from concept and discovery through execution, launch, and ongoing optimization.
- Ability to balance advertiser objectives, user experience, retailer needs, and business performance in product decisions.
- Experience turning ambiguous opportunities into product strategies and actionable roadmaps.
- Ability to manage external technology providers, coordinate integrations, and build effective partnerships.
- Experience collaborating across Sales, Engineering, Marketing, and other business functions.
- Ability to assess competing opportunities and prioritize based on customer value, commercial potential, and technical feasibility.
- Strong written and verbal communication skills, including articulating product strategy and building alignment among senior stakeholders.
- Familiarity with performance-based advertising products and campaign effectiveness metrics is an advantage.
- Experience in advertising technology, retail media, digital commerce, or a closely related sector is preferred.
- Curiosity about emerging technologies, including AI-driven advertising solutions.
- Must be based in Ontario, Alberta, British Columbia, or Nova Scotia, Canada.
Responsibilities
- Define and execute strategy for new advertising formats and emerging advertiser categories.
- Partner with sales teams targeting new advertiser segments, including payment providers, non-endemic brands, and advertising technology providers.
- Transform early-stage concepts into product strategies, roadmaps, and execution plans.
- Explore opportunities in savings-oriented advertising, in-store experiences, and AI-enabled advertising solutions.
- Design and improve advertising formats that balance shopper experience, advertiser objectives, retailer needs, and commercial performance.
- Coordinate with Engineering, Sales, the Online Grocery team, and other stakeholders to align priorities and deliver product launches.
- Manage third-party technology relationships, partner contributions, and integrations.
- Evaluate market opportunities, business value, customer needs, and technical feasibility to prioritize product investments.
- Present product decisions, trade-offs, progress, and business outcomes to senior stakeholders and executive leadership.
- Assess advertising format performance and use customer feedback, commercial results, and product insights to guide improvement.
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