Founding Head of Marketing
New
J
JobgetherEnergy technology
Based in the United States, West Coast hoursFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 10+ years of B2B marketing experience
Requirements
- Bring 10+ years of B2B marketing experience, including meaningful experience in enterprise product marketing, account-based marketing, or a related discipline.
- Have experience building a marketing function, or a significant part of one, in an early-stage or rapidly growing company.
- Demonstrate expertise in product marketing, including positioning, messaging, customer research, content marketing, sales enablement, and product launches.
- Have experience supporting complex enterprise deals with multiple stakeholders and extended sales and procurement cycles.
- Have experience developing account-based marketing programs with Sales and Customer Success across acquisition, expansion, and advocacy.
- Show the ability to turn customer outcomes into proof points, references, case studies, and commercially effective marketing assets.
- Have experience building customer advocacy, professional communities, or ecosystem programs.
- Bring strong writing, storytelling, narrative development, and executive communication skills.
- Have experience defining marketing strategy, managing budgets, and allocating resources.
- Demonstrate practical experience using AI for research, content creation, account intelligence, personalization, analysis, or marketing operations.
- Have experience building and leading teams and managing external agencies and specialist partners.
- Preferred: experience in energy, utilities, grid technology, climate technology, infrastructure software, or another technically complex enterprise market.
- Preferred: familiarity with enterprise buying groups, utility procurement, and industry ecosystems.
Responsibilities
- Build and lead the marketing function, team, operating model, budget, and roadmap.
- Define marketing strategy, goals, KPIs, and measurement systems tied to commercial outcomes.
- Develop AI-enabled workflows for research, content, account intelligence, personalization, analysis, and productivity.
- Lead product marketing, including positioning, messaging, value propositions, category narrative, and competitive differentiation.
- Translate technical capabilities into business outcomes for utility buyers and stakeholders.
- Create sales enablement materials, business cases, customer narratives, and tools for enterprise opportunities.
- Build account-based growth programs for acquisition, customer expansion, and advocacy in partnership with Sales and Customer Success.
- Develop customer proof points, case studies, executive content, events, and industry partnerships.
- Measure marketing’s contribution to engagement, opportunity progression, customer expansion, advocacy, and commercial growth.
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