Head of Marketing
New
C
Code3Marketing agency
Location: United StatesFull-TimeLead
SalaryThe base salary range will be determined based on the candidate’s experience and geographic location. Salary Range $155,000 — $180,000 USD. Compensation for this role is a combination of base salary, commission, and performance bonuses tied to revenue targets.
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Job Details
- Experience
- 10+ years of B2B marketing experience
Requirements
- BA or BS degree.
- 10+ years of B2B marketing experience.
- Experience building or significantly evolving a brand and marketing function.
- Strong understanding of how B2B marketing creates demand and influences complex sales cycles.
- Demonstrated ability to connect marketing strategy to pipeline and commercial outcomes.
- Strong brand and positioning instincts, including translating complex capabilities into differentiated stories.
- Experience with thought leadership, proprietary research, executive visibility, account-based marketing, events, PR, partnerships, and paid distribution.
- Experience partnering closely with Sales, Growth, or Business Development teams.
- Exceptional writing, storytelling, communication, and executive presence.
- Comfort operating in an entrepreneurial, fast-moving environment with a lean team.
- Agency experience is highly valued, particularly in media, digital, creative, performance marketing, or technology-enabled agencies.
Responsibilities
- Define and evolve Code3’s positioning and go-to-market narrative.
- Identify market topics for Code3 to own and develop thought leadership and proprietary IP around them.
- Build executive visibility programs for Code3 leaders and subject matter experts.
- Partner with Growth leadership to define priority accounts and audiences and build an account-based marketing strategy.
- Develop and measure marketing programs that create and accelerate pipeline.
- Create an events and experiences strategy covering executive dinners, roundtables, webinars, partner programming, and industry moments.
- Turn client work, platform relationships, and expertise into stories, case studies, awards, PR opportunities, and co-marketing programs.
- Own the marketing strategy, annual plan, and budget, leading an internal team and external partners.
- Establish priorities and operating rhythms for the team and develop the marketing organization over time.
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