Field Marketing Manager
New
J
JobgetherEnterprise software, SaaS, data, and AI
The position is listed as remote in BrazilFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Fluency in Portuguese and English, both written and spoken.
- Experience
- At least five years of B2B field marketing experience
- Required Skills
- Salesforce
Requirements
- Have at least five years of B2B field marketing experience in enterprise software, SaaS, data, or technology solutions.
- Have experience supporting enterprise sales teams in Brazil.
- Have delivered marketing programs from initial planning through execution and performance analysis.
- Be able to independently manage end-to-end campaigns, including event logistics, lead management, follow-up processes, and pipeline tracking.
- Be fluent in Portuguese and English, both written and spoken.
- Have experience measuring campaign performance and tracking pipeline attribution and conversion metrics.
- Have experience managing marketing budgets.
- Be familiar with enterprise CRM and marketing automation platforms such as Salesforce, Marketo, Demandbase, or 6sense.
- Be willing to comply with the applicable local hybrid work arrangement.
- Be willing to travel within Brazil and Latin America as required; travel may reach 30–40%.
Responsibilities
- Develop and execute the field marketing strategy for Brazil, aligning regional initiatives with marketing priorities and local enterprise market dynamics.
- Plan and deliver regional roadshows, executive roundtables, third-party industry events, and account-based marketing initiatives.
- Drive campaigns to strengthen brand awareness, increase market penetration, and position the organization’s AI-driven data solutions.
- Partner with Account Executives, Sales Leadership, and Sales Development Representatives to align marketing activities with territory goals and strategic accounts.
- Collaborate with Product Marketing and Customer Marketing to localize messaging, content, customer stories, and campaign assets for Brazil.
- Manage campaign operations, including lead capture, SDR follow-up enablement, lead progression, and post-event engagement.
- Track campaign performance, pipeline attribution, conversion metrics, and ROI, and use insights to improve future programs.
- Manage field marketing budgets and coordinate local event agencies, vendors, and suppliers.
- Support customer growth, enterprise engagement, and regional revenue objectives through cross-functional work.
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