Digital Marketing Leader
New
W
WeLinkInternet and telecom
Ability to work remotely from the following states: Arizona I California I Colorado I Florida I Georgia I Massachusetts I Nevada I New York I Ohio I Oklahoma I Pennsylvania I South Carolina I Tennessee I Texas I Utah I VirginiaFull-TimeLead
Salary140,000 - 160,000 USD per year
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Job Details
- Required Skills
- Adobe Creative SuiteSEOGoogle Workspace
Requirements
- Demonstrated experience leading digital marketing strategy and executing campaigns that generate measurable business results.
- Strong knowledge of paid advertising platforms, particularly Google Ads and Meta Ads.
- Experience with SEO, website optimization, landing pages, analytics, and conversion rate optimization.
- Ability to interpret marketing data, evaluate campaign effectiveness, and make data-driven decisions.
- Strong understanding of customer acquisition, lead generation, audience targeting, and performance marketing.
- Experience managing marketing budgets, external vendors, creative resources, and multiple projects simultaneously.
- Excellent communication, project management, and cross-functional collaboration skills.
- Able to develop strategy and carry out hands-on execution.
- Expertise in the full Adobe Creative Suite and Google Suite tools.
Responsibilities
- Own and execute marketing strategy across consumer, community, and government-funded initiatives.
- Develop integrated marketing plans, budgets, timelines, and KPIs for market expansion, brand awareness, lead generation, and subscriber growth.
- Lead paid digital advertising across Google, Meta, and other relevant platforms; test targeting, creative, messaging, and promotions.
- Monitor and optimize campaign performance, including cost per lead, customer acquisition cost, conversion rates, and return on investment.
- Improve landing pages, website messaging, user experience, and conversion paths, and lead SEO initiatives.
- Lead marketing strategy and execution for the Los Angeles County Broadband Network and other market expansion initiatives.
- Coordinate local campaigns, community events, neighborhood outreach, and lead follow-up strategies.
- Manage marketing budgets, advertising spend, vendor relationships, campaign production schedules, and project documentation.
- Evaluate digital and offline channel performance and prepare updates and strategic recommendations for company leadership.
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