- Own and execute marketing strategy across consumer, community, and government-funded initiatives.
- Develop integrated marketing plans, budgets, timelines, and KPIs for market expansion, brand awareness, lead generation, and subscriber growth.
- Lead paid digital advertising across Google, Meta, and other relevant platforms; test targeting, creative, messaging, and promotions.
- Monitor and optimize campaign performance, including cost per lead, customer acquisition cost, conversion rates, and return on investment.
- Improve landing pages, website messaging, user experience, and conversion paths, and lead SEO initiatives.
- Lead marketing strategy and execution for the Los Angeles County Broadband Network and other market expansion initiatives.
- Coordinate local campaigns, community events, neighborhood outreach, and lead follow-up strategies.
- Manage marketing budgets, advertising spend, vendor relationships, campaign production schedules, and project documentation.
- Evaluate digital and offline channel performance and prepare updates and strategic recommendations for company leadership.
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