Digital Marketing Analyst
New
I
iPullRankDigital marketing
Remote; United StatesFull-TimeJunior
Salary65,000 USD per year
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Job Details
- Experience
- Around 1-2 years of professional experience
- Required Skills
- Microsoft ExcelSEOPowerPointGoogle SheetsSEMrushAhrefs
Requirements
- Around 1-2 years of professional experience, ideally in an agency, in-house marketing, or similar work environment.
- Strong Excel skills, including pivot tables and VLOOKUPs.
- Advanced Google Sheets skills for large datasets, complex formulas, and data transformation.
- Strong skills in PowerPoint and Google Slides.
- Understanding of search engine ranking factors.
- Working familiarity with SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Botify.
- Proficiency with analytics packages and Google Search Console.
- Interest in SEO and some level of SEO experience, with the ability to support content strategy initiatives.
- Up-to-date knowledge of current SEO practices.
- Working knowledge of Paid Search.
Responsibilities
- Conduct keyword research and gap analyses.
- Work with Analysts on persona- and buyer’s-journey-driven keyword research.
- Work with Content Strategy to identify content opportunities for client sites.
- Run technical site crawls in collaboration with SEO Engineers.
- Perform competitive and market opportunity analysis to identify actionable insights.
- Translate data into clear, actionable insights for internal teams and client-facing deliverables.
- Support inbound marketing efforts and research new business pitches.
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