Senior Paid Media Specialist
New
I
IdealsB2B SaaS
Based remotely in Ukraine or across the EUFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English level is B2 and above
- Experience
- 4+ years running paid media
- Required Skills
- Budget management
Requirements
- Have 4+ years of paid media experience and ownership of budgets in a comparable range.
- Be fluent in Google Ads, including Search, Performance Max, and Brand, as well as Meta and LinkedIn.
- Understand CPL, CPQL, MQL, and SQL, and translate unit economics into budget decisions.
- Be confident managing an external agency, setting goals, reviewing output, and pushing back when needed.
- Work independently and bring a point of view on what to improve.
- Have English proficiency at B2 level or above.
- Be comfortable incorporating AI into daily workflows and checking its output.
- Nice to have: experience with advanced analytics tools such as Tableau.
- Nice to have: Google Analytics or Google Ads certification.
- Nice to have: relevant industry or SaaS experience.
- Nice to have: hands-on experience with newer surfaces such as ChatGPT Ads.
Responsibilities
- Collaborate with the agency partner to review Search, Performance Max, Meta, LinkedIn, and brand campaigns against CPL and CPQL targets.
- Direct the six-figure budget across half-year planning cycles, including allocation, reforecasting, and business cases for scaling or reallocating spend.
- Monitor MQL and SQL pipelines against product-specific cost ceilings and act when channel performance falls below threshold.
- Assess and pitch emerging paid surfaces, including comparison platforms, pay-per-lead networks, and new ad channels.
- Execute specialized tests and channels outside the agency's scope, delivering in-house pilots.
- Collaborate with marketing leads on brand initiatives and partner with content and design teams to refine ad creative.
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