Influencer Marketing Manager
New
T
TheSoul GroupInfluencer marketing
Workable workplace: remote; Workable locations: Georgia. Belarus. Moldova. Armenia. Azerbaijan. Philippines, sufficient availability for meetings and communication during Central European working hours; maintaining sufficient overlap with Central European working hoursPart-TimeManager
Salary not disclosed
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Job Details
- Languages
- C1-level English proficiency or higher
- Experience
- 2+ years of professional experience in influencer marketing
- Required Skills
- Google SheetsAsana
Requirements
- Have 2+ years of professional experience in influencer marketing.
- Have hands-on responsibility for creator sourcing, outreach, and negotiations for paid brand campaigns.
- Have experience identifying, evaluating, and securing influencer partnerships across YouTube, TikTok, and Instagram.
- Have experience working in an influencer marketing agency or dedicated influencer marketing department.
- Understand influencer analytics, including audience demographics, engagement rates, average views, audience authenticity, and brand suitability.
- Know influencer pricing models and performance benchmarks, particularly CPM and CPV.
- Have experience negotiating creator rates, deliverables, usage rights, exclusivity, and payment terms.
- Be familiar with influencer contracts, commercial agreements, and partnership documentation.
- Be familiar with influencer discovery and analytics tools such as Modash, Oriane, and vidIQ, or equivalent platforms.
- Be proficient in Google Workspace, particularly Google Sheets.
- Be familiar with project management and communication tools such as Asana and Slack.
- Have C1-level English proficiency or higher and sufficient availability for collaboration during Central European working hours.
Responsibilities
- Source and identify creators across YouTube, TikTok, and Instagram based on client briefs, audiences, markets, objectives, and budgets.
- Evaluate creator profiles using audience demographics, geographic distribution, engagement, average views, posting consistency, brand safety, and prior partnerships.
- Use influencer discovery and analytics platforms to identify creators and assess their campaign value.
- Prepare creator shortlists with performance metrics, pricing estimates, and recommendations.
- Manage creator outreach through email, social media, LinkedIn, and talent agencies or managers.
- Negotiate rates, deliverables, usage rights, exclusivity, and payment conditions.
- Assess proposed rates against CPM and CPV benchmarks.
- Coordinate contracting by documenting agreed commercial terms and communicating relevant information accurately.
- Maintain creator communication and campaign records in HubSpot or other tracking systems, and update databases and trackers using Google Sheets and Asana.
- Manage multiple campaigns and collaborate with campaign managers and internal stakeholders to meet deadlines and client expectations.
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