Growth Retention Manager - Apparel
New
T
TrafileaE-commerce apparel
Listing locations: Argentina, BrazilFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Advanced English is required; Spanish is a strong plus.
- Experience
- 7+ years of experience building and executing retention marketing strategies; 5+ years in leadership roles.
- Required Skills
- SQLCRM
Requirements
- Bring 7+ years of experience building and executing retention marketing strategies, ideally in digital-first, e-commerce, or retail environments.
- Have 5+ years of experience in leadership roles, including leading cross-functional teams across Marketing, Creative, Data, and Technology.
- Have deep expertise in CRM, lifecycle marketing, segmentation, and customer engagement.
- Use customer and performance data to identify opportunities and improve revenue, repurchase, and LTV/CAC.
- Demonstrate the ability to turn strategy into execution while managing multiple priorities, roadmaps, and experiments.
- Bring a hands-on, curious, and test-driven approach, with interest in using AI and emerging technologies to improve retention.
- Hold a bachelor’s degree in Business, Engineering, Marketing, Analytics, or a related field.
- Have advanced English; Spanish, SQL, Data Science, analytics tools, or experience working closely with Engineering are strong pluses.
Responsibilities
- Own retention strategy across Shapermint and Truekind, leading email, SMS, push notifications, and WhatsApp.
- Design the returning customer journey, from welcome and transactional flows to winback and sunset strategies.
- Build an integrated multi-channel strategy to increase engagement and repurchase while reducing channel overlap, fatigue, and unsubscribes.
- Define quarterly OKRs and retention roadmaps, prioritizing initiatives with the greatest business impact.
- Own retention performance, including revenue, conversion, repurchase, and LTV/CAC, and turn data into opportunities and actions.
- Lead experimentation and optimization using customer behavior, testing, and competitor insights.
- Drive cross-functional execution with Data Science, Creative, IT, Growth, and other teams.
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