Senior Marketing Automation Consultant
New
M
Marrina DecisionsMarketing automation
Source API remote eligibility restrictions: United StatesFull-TimeSenior
Salary$70,000 – $120,000 annually
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Job Details
- Experience
- 3-5 years of Marketo /MAP Experience with 2-3 years of Salesforce Experience
- Required Skills
- Data AnalysisSalesforce
Requirements
- Have 3–5 years of Marketo/MAP experience.
- Have 2–3 years of Salesforce experience.
- Bring program and project management skills.
- Have hands-on experience with dashboards and reporting.
- Be able to create slides for executive review.
- Be able to work in a fast-paced, matrixed organization.
- Bring a strategic approach to optimization and scalability in marketing technology.
- Have experience managing large data sets and maintaining data health and quality.
- Lead nurturing and lead scoring experience are preferred.
Responsibilities
- Build marketing automation programs and manage the systems used to generate inbound lead traffic.
- Apply Marketo and Salesforce best practices, including Salesforce integration.
- Manage lead quality, lead scoring, lead routing, and lifecycle management in Marketo.
- Review program requirements with the team and identify areas for optimization.
- Update progress on email marketing campaigns and programs.
- Partner with marketing and technical teams to provide data-driven solutions and recommendations.
- Maintain data health and quality across large data sets.
- Monitor key performance metrics and dashboards, and flag when leadership action is required.
- Assess ad hoc analytics requests and determine the appropriate approach and team members.
- Visualize data findings to clearly communicate implications to stakeholders.
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