Media Planning Associate
New
B
BasisDigital media
United States / Central or Eastern Time Zone, Central or Eastern Time ZoneFull-TimeJunior
Salary$51,529 - $63,700 a year
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Job Details
- Experience
- 6+ months of experience in digital media planning and/or buying (bonus points).
- Required Skills
- Microsoft ExcelPowerPoint
Requirements
- Demonstrate strategic thinking and proactive client service skills.
- Bring proven communication skills, particularly in client-facing situations.
- Have strong issue-resolution and problem-solving capabilities.
- Work effectively in a cross-functional team environment.
- Show an interest in learning and staying current on media research and systems.
- Have intermediate MS Excel and PowerPoint skills.
- Prior digital media planning and/or buying experience of 6+ months is a bonus.
- Hands-on DSP buying experience is a bonus.
- Holistic media planning experience is a bonus.
- Experience with digital reporting dashboards such as Datorama is a bonus.
- Paid Search and/or Paid Social ad-buying experience is a bonus.
- Basis Certified status is a bonus.
Responsibilities
- Develop an understanding of how programmatic display, video, CTV, audio, paid social, and paid search work together in integrated media plans.
- Support media proposal creation for assigned accounts using PowerPoint slides or Word deliverables.
- Assist in developing performance measurement plans and build familiarity with media metrics.
- Manage internal workflows and timelines for assigned accounts, keeping tasks on track and materials on time.
- Act as a primary day-to-day contact for assigned accounts and partner with Integrated Media Planners on complex engagements.
- Stay current on the digital media landscape and Basis Tech capabilities to identify opportunities and support account growth.
- Connect internal planning, buying, reporting, and delivery teams with client needs.
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