Events Lead
New
S
SardineFintech, fraud prevention
Remote - United StatesFull-TimeLead
Salary$155K - $215K; $155K – $215K • Offers Equity; Estimated Base Salary $155K – $215K • Offers Equity
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Job Details
- Experience
- Significant experience leading B2B events or field marketing programs
- Required Skills
- Project ManagementBudget managementCRM
Requirements
- Significant experience leading B2B events or field marketing programs, ideally in enterprise SaaS, fraud prevention/AML, fintech, cybersecurity, or a related industry.
- Track record of managing a high volume of events across multiple regions and formats.
- Understanding of how events contribute to pipeline and revenue, including setting goals, measuring ROI, and partnering with sales teams.
- Strong project management and operational skills, including managing multiple events, deadlines, and details simultaneously.
- Ability to deliver high standards for event execution and brand experience.
- Cross-functional leadership experience bringing together sales, marketing, product, executives, agencies, and vendors.
- Experience managing agencies, contractors, and internal team members, and building teams and processes.
- Comfort using CRM, marketing automation, and event management tools to track performance and connect event activity to business outcomes.
- Resourcefulness, ownership, and attention to detail, including solving problems in real time.
- Willingness to travel regularly, including internationally, to support major events.
Responsibilities
- Own the global events calendar across sponsored conferences, tradeshows, SardineCon, executive dinners, happy hours, partner events, and other field marketing programs.
- Lead end-to-end event planning and execution, including sponsorship negotiations, budgeting, venue selection, vendor management, logistics, production, staffing, and on-site delivery.
- Oversee on-site booths, branding, meetings, hospitality, and event experiences, and prepare the Sardine team for each event.
- Identify and evaluate event opportunities across industries, verticals, and regions, prioritizing audience fit and ROI.
- Build pre-event playbooks for account targeting, meeting booking, staffing, team briefings, and promotion.
- Track attendance, target account engagement, meetings, pipeline generation, influenced revenue, and event ROI.
- Lead post-event retrospectives with internal stakeholders and use feedback and performance data to improve event selection and execution.
- Manage the global events budget, forecasting, negotiations, cost optimization, and investment allocation across event formats and markets.
- Build an internal events team and manage external agencies, vendors, and contractors as the program grows.
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