Senior Marketing Operations & Analytics Manager
New
H
Horizon3Cybersecurity
US, RemoteFull-TimeManager
SalaryBase salary range: $145,000 - $185,000 annually. Additional compensation: All full-time roles are eligible for an equity package in the form of stock options.
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Job Details
- Experience
- 5+ years of experience in marketing analytics, revenue analytics, or marketing operations in B2B SaaS or technology.
- Required Skills
- PythonSQLMicrosoft Power BITableau
Requirements
- Bring 5+ years of experience in marketing analytics, revenue analytics, or marketing operations in B2B SaaS or technology.
- Have advanced Salesforce reporting skills, including cross-object reports, dashboards, formula fields, and campaign influence.
- Have hands-on experience building and maintaining marketing attribution models and explaining their limitations.
- Understand the B2B funnel, lead lifecycle, and pipeline mechanics.
- Have advanced spreadsheet modeling skills and experience with a BI tool such as Tableau, Power BI, or equivalent.
- Be financially fluent, including CPO, ROI, and budget-to-pipeline planning.
- Turn analysis into clear executive recommendations, in writing and in person.
- Maintain high standards for accuracy and check your own numbers.
- Experience with RevSure is a differentiator.
- Working SQL or Python experience is a differentiator.
- Experience with GTM tools such as Chili Piper, Zuddl, Nooks, Peerbound, Gainsight, Clay, Influ2, or Reachdesk is a differentiator.
- Cybersecurity, highly technical B2B market, or enterprise go-to-market experience is a differentiator.
Responsibilities
- Own marketing attribution and report on program funnel, pipeline, and revenue impact.
- Build cost-per-opportunity, cost-per-lead, and ROI reporting by channel, program, and segment.
- Build and maintain dashboards for funnel, pipeline, campaign ROI, ABM account engagement, and field program performance.
- Present executive-ready and board-ready performance narratives with marketing leadership.
- Analyze funnel conversion, velocity, and cohort performance, and recommend changes.
- Build planning models connecting spend to expected pipeline and support target setting and pipeline forecasting.
- Design tests with campaign owners and analyze the results.
- Partner on data capture, campaign tracking conventions, and UTM standards; audit data and drive source fixes.
- Serve as analytics partner to demand generation, field marketing, campaigns, SDR leadership, RevOps, and Finance.
- Mentor Marketing Operations Analysts.
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